[권혁태 칼럼] Qihoo360. Free Anti-Virus Software & A Lot More(Chinese/English ver.)

[Chinese part first and English to follow]奇虎360安全卫士

 

好处

最近上中文课的时候，我大概写500-600字的文章。

因为我对中国手机技术市场很感兴趣，所以我最近在写关于手机软件的各类文章。

我已经写过两篇关于支付宝和微信的文章。上课的时候我们还讨论其他有用的手机软件。老师推荐我下载奇虎360.这个手机软件可以免费地下载.

 

 

 

奇虎手机360卫士可以杀病毒，备份数据，拒收垃圾电话和短信 。在国外，没有这么完善的免费卫士软件 。

 

 

 

 

 

 

公司的背景

奇虎360是2005年9月推出的。2006年3月公司正式成立。 奇虎CEO周鸿祎原来是Yahoo China CEO的背景。这款软件名为 360的解释比较有意思。总体可解释为110加250.110是中国报警电话，旨在为广大网民提供一个安全的网络环境，帮助他们清除垃圾软件。250的意思是干了一件很250的事情。因为360此举会损害同行利益。在2012年12月，奇虎360卫士有 4亿5千万个网络用户，其中有2亿70万个手机用户。

 

 

 

 

奇虎 360 的收入来源

奇虎360的主要盈利渠道是首页广告和手机游戏。2012年收入的67%是广告。

奇虎360在2005年成立，直到2009年才正式实现盈利，当年营收为3230万美元。2010年营收5766万美元，2011年营收巨幅增长至1.7亿美元。

我希望奇虎未来能进入国际市场，提供全球服务。我认为国外的网民很乐意也很需要奇虎360卫士软件。

 

 

 

Qihoo 360 is a software company known for its antivirus software, web browser, and mobile app store. I was recommended by my Chinese teacher to install on my smartphone. The anti-virus software is free and has many additional free services to manage my contacts, calls, SMS etc. It’s the dominant anti-virus software in China and generates revenue mainly through advertisement.

My Highlights from “Qihoo 360 Reports Fourth Quarter and Fiscal Year 2013 Unaudited Financial Result“

Fiscal Year 2013 Highlights
● Revenues were $671.1 million, an increase of 104.0% from $329.0 million in 2012.
● Net income attributable to Qihoo 360 was $99.7 million, an increase of 113.2% from $46.8 million in 2012.

Fourth Quarter Operating Metrics
● Total monthly active users of Qihoo 360′s PC-based products and services reached a record 475 million in December 2013, compared to 456 million in December 2012.
● User penetration of Qihoo 360′s PC-based products was 94.6% in December 2013, compared to 96.5% in December 2012[3].
● Total smartphone users of Qihoo 360′s primary mobile security product[4] reached a record 467 million in December 2013, compared to 207 million in December 2012[5].
● Monthly active users of Qihoo 360′s PC browsers reached 354 million in December 2013, compared to 310 million in December 2012[3].
● Average daily unique visitors to the 360 Personal Start-up Page and its sub-pages were 119 million in the fourth quarter of 2013, compared to 91 million
in the fourth quarter of 2012[5].
● Average daily clicks on Qihoo 360′s Personal Start-up Page and its sub-pages were approximately 681 million in the fourth quarter of 2013, compared
to 450 million in the fourth quarter of 2012[5].

“During the quarter, our search traffic share reached approximately 23% according to third party data, noticeably exceeding our internal target. Through continued product improvement and technological innovation, we believe we are in an excellent position to further capture a significant share of China’s search market and help reshape the competitive landscape of this vast industry in China. We started to monetize our search and mobile products at the beginning of 2013 and have made significant progress to date. As we continue to execute our business plan and strategy, we believe that search and mobile monetization will drive substantial long-term growth for our business,” concluded Mr. Zhou, Chairman and Chief Executive Officer of Qihoo 360.

Mr. Xiangdong Qi, President of Qihoo 360, added “We are thrilled to have surpassed our revenue guidance and internal profitability targets for both the fourth quarter and the full year. We continue to see robust growth in key areas of our business. Online advertising grew 88% in 2013, supported by further deepening of our monetization process and incremental contribution from search and mobile monetization.

 

 

 

 

 

 

칼럼니스트 권혁태

캐나다 퀸즈대학과 중국 북경대학에서 경영학과 중국어를 공부했다. 졸업 후 골드만삭스 도쿄 및 싱가폴에서 근무하였으며 2008년부터 Business Tianjin 이라는 중국경제잡지에 글로벌 경제와 중국경제 현황에 대하여 매월 영어로 글을 기고하고 있다. 세계 여러나라 여행을 다니며 현지의 문화,역사,음식,사람들과 마주하여 느끼는 것을 글로 담아내기를 즐기며, 급현하는 중국의 변화에 주시하고 있다. (현재 개인 블로그 운영중 http://hyuktae.wordpress.com)